Creative Tips on Winning and Keeping Your Customers

Discover new strategies to amaze your customers…

This comprehensive and entertaining guide demonstrates the ways in which companies, both large and small, can attract and win new customers using Daniel Zanetti's «Customer Amazement Strategy».

Based on real-life stories of good and bad customer experiences, this book shows you just how important customer satisfaction is, not only for attracting new customers, but also for building lasting customer relationships which will ultimately shape the reputation of your company. Real-life examples include:

• a hotel in Sydney that offers guests their choice of goldfish as a pet for their stay;
• a dentist in Germany who wears mint flavoured latex gloves;
• a Swiss men's clothes shop that keeps the measurements of its forgetful customers on computer.

Offering advice on how to differentiate your business from its competitors, the book helps you to realize your company's unique selling proposition and therefore formulate a «Customer Amazement Strategy».

Zanetti's recommendations cover a wide range of industries including hotels, salons, garages, supermarkets, insurance companies, fashion retailers, airlines and more. If you are involved in selling or providing a service, this book, a best-seller in Germany and Switzerland, will completely change the way you relate to your customers.